The 6 biggest misconceptions about mobile apps

For any business in any industry, a mobile app is an indicator of current success and a future necessity. The ubiquitous use of mobile devices by people and their growing love of e-commerce and mobile commerce has led business moguls to make the development of mobile apps for businesses fundamental.

The question today is what type of app will benefit the business more: native or PWA; how the user experience and user interface of the app can be improved; and what the app's marketing strategy or next-level update will be.

But even with applications, many people believe myths about them, and this significantly hinders operations. These myths are outdated, but people still tend to believe in them and create barriers to making their own business transparent and profitable. Let's lift the veil on some of them.

1. Users and customers are synonyms

A user can be anyone who uses your app for any purpose: it can be to search for any data or it can be just for fun, any experimentation, any hobby, or just to spend free time. When users are willing to pay for your app, make a purchase, or place an order, that's when they actually become customers.

The transition process from user to customer takes quite a long time. On average, the app loses 77% active users every day during the first 3 days after installation, and 90% are gone within one month. The remaining 10% are actual customers of your app. This statistic shouldn't make you give up or lose confidence in your own app. On the contrary, it's a stimulus for further development, transformation of your business and active work with users.

The 6 biggest misconceptions about mobile apps

2. a good app doesn't need marketing

Do you really believe that? If so, we're going to have to disappoint you considerably. No matter how impressive and cutting-edge your mobile app idea is, people won't know about it until you make an effort to make it visible. To turn your efforts into revenue, there are two ways to attract users:

  • Organic downloads: This is when you submit your app to the app store (Google Play Market or AppStore), promote it on social platforms and the digital space in any way you can, and start getting traffic, which then converts to customers. And yay, you have a successful app with organic downloads.

  • Inorganic downloads: In order to increase the number of app downloads, you need to run ads first, which is the only way users will come to your app. But there is a high probability that at first the return on such downloads will be relatively low, because users have yet to get acquainted with your app, while the money for advertising campaigns has already been spent.

3. Users stopped downloading apps

Last year, the number of app downloads in the Google Play Market and AppStore exceeded 90 billion. That means 15% annual growth, and in terms of revenue, $13 billion, or even more. Those businesses that succumb to this myth will slow down their brand early on.

The truth is, users invariably chase convenience, and if your offering solves some of their problems, they will definitely appreciate it. The app market is still booming, and your business stands a good chance.

4. Mobile apps are expensive

The cost of mobile apps depends on the number of features you want to integrate into them. At first glance, it may seem like a lot of money, but apps often pay for themselves quickly.

Some business representatives do not research exactly what they need an app for, how it can be used, and what features are needed, which complicates the development process, making it more time-consuming and costly. In order not to pay for unnecessary features and not to miss the necessary ones, first of all, it is necessary to conduct a detailed analysis of the market, competitors, target audience, and internal processes of the business. The truth is, app development doesn't cost that much, and the lack of knowledge and research makes it more costly.

The 6 biggest misconceptions about mobile apps

5. The mobile app needs the Internet

Of course not. You decide how your application will work. Some features may work without a connection at all, some will need one to function fully, but this is fixable. Applications can work offline, synchronizing data on the backend as soon as the user connects to the network.

Let's look at an example. You have installed mobile app for the car serviceBut there is no access to the Internet. Nevertheless, opening the application you can see the history of your visits, useful tips, a price list and even a catalog of related products, because car service stations do not have such a big one. Yes, you won't be able to sign up for a vehicle inspection, for example, without an Internet connection, but you can send a request, which will be automatically processed by the system as soon as you resume access to the Internet.

6. Bots, not apps, are the future

Every list of predictions for the current year mentions upcoming bot trends. A massive rumor has spread around the world that apps are going to the graveyard and bots are the new ruler. We don't want to downplay the importance and capabilities of bots at all, but there are features that are not available to them, or that are much faster to do on your own in an app than via messenger. Apps were, they are, and of course they will be in demand. No second-guessing about that. One consumer uses 35 apps every month. Bots only add to that number, not reduce it. The two technologies do not compete, but complement each other.

Conclusions

Mobile apps have proven their usefulness and popularity more than once. It is surprising that some people are still deluded on some points. We hope that our article has helped you to understand all the nuances, and that you will make an informed decision about how to further scale your business.

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