10 reasons to blame Apple for the drop in iPad sales

10 reasons to blame Apple for the drop in iPad sales

The iPad, which was several years ago at the height of its popularity, is now showing a sharp decline in consumer demand. Apple itself is largely to blame for the drop in sales of the device

The iPad, which was at the peak of popularity several years ago, is now showing a sharp decline in consumer demand. Analysts at Credit Suisse believe that Apple itself is to blame for the decline in sales of the device, rather than any outside forces. The empire of Steve Jobs on forces to return the iPad to its former glory, and it can be done immediately on several fronts.According to analysts with KGI Research, in 2015 Apple will deliver on 30% less iPad than in 2014, a hypothetical model iPad Plus with 12.2-inch screen will not save the situation. So why are people less interested in Apple tablets?1. The iPhone 6 Plus tablet phoneThe phablet that Apple released last fall made the once-popular iPad mini an almost meaningless purchase. Of course, there is a difference between a 5.5-inch phone and a 7.9-inch tablet, which is based on both size and price, but owning a large-format gadget makes buying a tablet much less necessary. Again, in the U.S. and Europe, people usually get the iPhone 6 Plus on subsidized by mobile operators, a discounted price - and for the iPad mini has to pay the entire amount at once.According to experts who took the basis of information from specialists IDC, smartphones with a screen diagonal of 4 inches or more systematically eat the sale of tablets.2. Weak updateUpdates to the iPad in terms of hardware, which happened in the past year 2014, can not be attributed to large-scale. So, the compact iPad mini 3 got a fingerprint scanner built into the "Home" key, and the full-size iPad Air 2 once again became faster and lighter. Both tablets added a gold coloring to the metal body. This is clearly not enough to give impetus to consumer demand, and much more powerful would be to increase the amount of built-in flash storage without increasing the price, the appearance of features in the style of laptops, as well as a general reset of the cost.3. The release of the 12-inch MacBookThe new 12-inch MacBook, amazingly thin and light, is sure to attract a ton of fans who will obviously want to open their wallets for a much more versatile device than a tablet. Then again, dropping the price tag on the MacBook Air to $900 for the 128-gigabyte model is perceived as a severe blow to the $830 iPad Air 2 with LTE connectivity and the same amount of flash storage.Lack of multi-window modeYou'd think the iPad would be perfect for consuming content, including before bedtime. And yet the new 12-inch MacBook is an easy substitute for a tablet.It was long overdue for Apple to give the iPad a multi-window mode with two apps sharing one screen. Yes, and other features related to the basic on portable computers, would infuse life into the "Apple" tablet.5. Benefits of hybrid solutionsMicrosoft and its Windows, with the support of Intel processors, have made a foray into professional users, including the corporate environment. For this purpose, a whole line of hybrid computers was released, able to convert from a laptop to a tablet and back again, depending on the tasks. Obviously, Apple's philosophy does not allow such experiments, and yet the industry has long been hovering over the convergence of devices, when the difference between their heterogeneous classes and types is almost not felt.6. ChromebooksLaptops based on the Google Chrome OS cloud-based operating system have managed to establish themselves in the field of education. In Q3 2014, U.S. schools purchased 715,000 Chromebooks and 702,000 iPads, and the bias toward the former is mainly due to the price: price tags for laptops start at $200, while for an Apple tablet you have to shell out at least $380. Again, it is easier for IT administrators to manage "Chromebooks" than the iPad. However, the iOS ecosystem is still more attractive due to the abundance of applications, as well as the educational service iTunes U with a variety of lectures and courses.One example is illustrative. An experiment was conducted in a certain American school, in which fourth graders were given iPads to use. In a month half of the tablets had disappeared, a few crashed, and one tenth of the devices had been jailbroken. At the same time, of a similar number of Chrome OS-based laptops handed out, only 10% were lost, a couple broke, and none were jailbroken. The conclusion is simple: give kids iPads, and the tablet will do the legwork or turn into a device for personal gain.7. CostApple could without any problem sell iPads at prices lower than what they are currently priced. Major retailers could easily drop the price tag on the current iPad Air 2, with prices ranging from $130 to $200 depending on the model.Another possibility lies in subsidies, and here we should pay attention to the business model of Amazon, which sells its Fire tablets at throwaway prices starting at $100. The largest online retailer recoups its losses through e-store purchases made by users and the organization of paid subscriptions to all sorts of services.Again, the 16GB of built-in flash space is not at all enough to be pushed back by basic iPad models. Applications are growing in size and people are generating more multimedia information - we need at least 32 GB.8. Specialized applicationsSmartphones are used for very specific, defined tasks. Computers are used for other, but equally well-defined tasks. In the case of the iPad, this nuance is somehow opaque and unclear, especially if there is a large iPhone 6 Plus in your pocket, and a handy MacBook on the table. On tablets there should be a set of applications that require this particular class of device.9. Marketing and the Apple WatchMarketing initiatives bypassed the iPad - the tablet was advertised only in the first years after its debut. Last 2014, Apple was pushing large iPhones, and before that it was focusing on the upgraded look of iOS 7. In the current 2015, the focus of the audience will obviously be on the Apple Watch. Why is the iPad now withdrawn from advertising budgets? In general, Apple's "three-screen" paradigm has changed. Previously it revolved around the iPhone/iPad/Mac, but now it sounds different: Apple Watch-CarPlay-Apple TV-accessories/iPhone/Mac. And where, I wonder, did the iPad disappear to?10. Old iPads work wellThe unequivocally high build quality of Apple products, as well as its titanic efforts to deliver iOS mobile operating system updates to the widest possible range of devices - all this makes the legacy iPad models usable for a very long time. Consequently, the need to purchase a new tablet simply disappears. Unless the owners of the very first iPad model of 2011, perhaps it's time to spend money, because this device, alas, denied to iOS 7 and iOS 8.

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