How mobile apps will change in 2015

Mobile apps have long been an integral part of B2B and B2C systems. However, just because they are important to any digital strategy does not mean that users are exceptionally comfortable using them. Change is an ongoing process. Brands need to constantly adapt as technology and the marketplace offer new directions.Creative Director of Swedish Digital Publishing Mike Haney shared his vision of how mobile apps will change in 2015 to meet societal and business demands.1. Applications will become more and more targetedWhen companies first started developing applications, they were multipurpose. There were a lot of different extras and features built into the app. However, things are changing. In the near future, users will return to the idea that an app is a tool, meaning that apps will be strictly purpose-driven. There are more and more apps in the B2C sphere, so the more targeted the app is, the easier it is to benefit from it.In the B2E (business worker) system, the consumerization of the IT sphere contributes to this. Technologists, armed with mobile strategies, are trying to create a natural interaction environment for business tools based on users' daily manipulation of their mobile devices. Facebook is a perfect example. By transforming itself from a simple app to an entire social network, Facebook is teaching people to think differently about how they use their devices.2. Apps will become more accessibleAlong with the emergence of applications aimed at very narrow consumer groups, users will have access to applications with a shorter lifespan. In the past, no one even thought of this, because huge sums of money were invested in the development of applications. Today, however, app development is getting easier and easier, and therefore more and more apps with short-term tasks are entering the market.Take fashion brands, for example. An app developed to sell a collection is archived and then simply deleted, making room for the new season, allowing brands to always stay "up to date. A major global brand creates a single app sales department, but then the app is localized, and each region around the world gets its own app. This allows developers in different countries to add or remove certain elements.3. Applications will be used for tradingMobile apps will become as commonplace as any other marketing tool. Mobile apps offer unique marketing opportunities. By targeting a device that is always with the user, marketers use the huge potential in the form of localization, publishing images and sending messages to reach as many users as possible.4 . There will be even more B2E applicationsToday, IT departments are working on directives to build more apps and increase the presence of mobile apps in the market, particularly in B2E. Mobile apps are increasingly seen as an enterprise management tool. This extends the perception of them, purely as mechanisms for communicating data to an audience, to a tool that is able to reach a specific group of people.5. Two-way communication will become more commonTo attract as many users as possible, all mobile app developers work hard on the right frequency of communication. This is important, whether you're trying to reach a million users or just five target customers. For example, when using a sales app, updates should be released more frequently to ensure more active communication with the sales team and to share urgent information.On the customer side, communication will be personalized based on the user's geographic location, actions and inputs. In addition, apps will develop feedback mechanisms, giving users the opportunity to participate in two-way communication. So, the app will no longer be perceived as a one-way program.

Уведомить о
1 Comment
Новые Популярные
Межтекстовые Отзывы
Посмотреть все комментарии

... [Trackback].\Find More Informations here: apps4.life/kak-budut-menyatsya-mobilnye-prilozheniya-v-2015-godu/ [...