Apple showed an ad shot for the new iPad Air 2

There is a new ad for the device on the network iPad Air 2 from Apple. The video premiered at the Grammy Awards.The special beauty of this video is that it was filmed entirely on iPad Air 2. It is a short 1-minute documentary about the recording of a song by the famous Swedish singer Elliphant, which was organized together with the no less famous American musician The Gaslamp Killer. The British producer Riton remixed the song, and the video was produced by the TBWA ad agency. On the day of the Grammy ceremony, the cost of the video reached 2 million dollars.

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